Danielle Ashley Group | Faith-Based Marketing

First Ladies Luncheon/Health Day-May. 20, 2012

Two years ago, Walgreens partnered with the Chicago Department of Public Health, the AIDS Foundation of Chicago and NBC5 Chicago to host an HIV/AIDS Luncheon and Symposium that was a first in the city of Chicago. Nearly one hundred minister’s wives from eleven different denominations came together at the Ritz-Carlton Hotel to gain information about the HIV epidemic in Chicago, hear testimonies of persons living with AIDS, and learn how they could prevent the spread of HIV in their church congregations and the community.

The 2010 First Ladies Luncheon, which was held on June 4, 2010, at the Ritz-Carlton Hotel, sparked an idea of a state-wide health day focusing on health prevention. The First Ladies Health Day took place on September 26, 2010. The goal of the First Ladies Health Day was to administer health (blood pressure and HIV) screenings to over 1000 people at churches within the Chicagoland area. Walgreens and Illinois Department of Public Health partnered with us to deliver health screenings. We not only reached our goal, but we surpassed it! We were able to administer health screenings to over 10,000 people in Chicago on that day.

The 2012 First Ladies Luncheon, which will be held on May 20, 2012 at the Ritz-Carlton Hotel, will continue with a state-wide health day that focuses on health prevention. To RSVP for the luncheon, send your response to rsvp@danielleashley.com or call 312-532-0585. This invitation is exclusive to first ladies of churches, and is not transferrable. The First Ladies Health Day is scheduled for May. 20, 2012. The goal of the First Ladies Health Day is to promote healthy living in 100 churches within the Chicagoland area. Health organizations can participate in the First Ladies Health Day by providing the following:

Health Screenings

Health Video Documentary

Brochures to pass out to the congregation

Speakers that focus on the topic of healthy living

If your company or organization would like to participate in the 2012 First Ladies Health Day, please contact Amanda Askew at 312-532-0585 or aaskew@danielleashley.com.

Faith-Based Marketing

One of the talents that sets Danielle Ashley Group apart from other boutique agencies is its ability to transcend easily from consumer marketing, to BtoB, and especially to faith-based marketing.

The First Ladies Luncheon and Health Day are just two of the projects that Danielle Ashley has successfully conceptualized and managed under the umbrella of faith-based marketing. The next few pages will explore how Danielle Ashley’s additional history in faith-based marketing has resonated with clients over the years.